7/28/2011

The Storefront

Joele Walinga and I recently installed our appliance storefront at Narwhal's new space in the Junction, located at 2988 Dundas St. West. Everything was made by hand out of scrap fabric, wood, and paper mache. All the signs are recreations of real signs seen around Toronto storefronts.


‘I am for an art that grows up not knowing it is art at all, an art given the chance of having a starting point of zero.’
Claes Oldenburg
Walking down a Toronto street it is difficult to ignore the beckon of the windows where stoves and bathtubs, plants, mannequins, sleeping cats, unconvincing advertisements, cleaning equipment, wigs, desks with people at them, bins and racks of coloured fabrics, and wooden handmade shelves full of oranges and some greenery from something coniferous stare you straight in the eye. These storefronts were created through personal collections and years of accumulation, and often act as a time capsule to another era.
By recreating our version of an ‘old world’ store front, we pay homage to these sun faded and unusual pairings; bringing the commonplace into a window that strives to be uncommon. The Storefront is a celebratory piece: through the reassignment of these practical objects we wish to give credit and appreciation to the vast and inherent creativity that exists in everyone, regardless of career.
There will be an opening CARNIVAL party night on Friday, August 5th (as part of the Junction Design Crawl). This will be the official launch of the new Narwhal space. There will be HOTDOGS, MARSHMALLOWS (to roast over a fire) a PSYCHIC in a tent, plus Joele and I will be decorating the back and playing our musical stylings (sort of a 'best of' Small Brains). It's gonna be the best! Come by if you can to check it out.

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